X Introduces “Starterpacks” Feature for New Users
X is set to enhance the user experience by rolling out a new feature called “Starterpacks.” This innovative tool, announced by the head of product Nikita Bier, aims to help new users discover relevant accounts based on their interests.
What Are Starterpacks?
Starterpacks are curated collections of accounts tailored to various interests and niches. Unlike similar features on platforms like Bluesky, which allows users to create their own packs, X compiles these lists for users, making it easier for them to connect with content that resonates with them upon joining the platform.
Comparison with Bluesky
Bluesky launched its version of Starterpacks in 2024, enabling users to curate their own lists of up to 50 accounts. This user-driven approach allows for greater personalization, as individuals can share their packs via QR codes or directly with new users. In contrast, X’s Starterpacks will feature pre-selected accounts deemed notable by the company’s content team.
The Rationale Behind Starterpacks
Nikita Bier emphasized that X researched globally to gather the top posters in every niche and country. This effort aims to provide new users with a curated experience, guiding them toward quality content and community engagement.
Competitive Landscape
X isn’t the only platform to adopt a similar concept. Following Bluesky’s introduction of Starterpacks, Threads rolled out its own version in late 2024, offering recommendations within new users’ feeds. Meanwhile, Mastodon announced plans for its own Starterpacks feature in 2025, which will allow users more control over their inclusion in curated lists.
Conclusion
The introduction of Starterpacks by X represents a significant step towards improving user onboarding and engagement. By simplifying the process of finding relevant accounts, new users can quickly connect with communities that align with their interests.
Keywords: X Starterpacks, new feature, social media discovery, curated accounts, user engagement, Bluesky Starterpacks, competitive features.
