Relaunching FUTURE THREE®: A Design Studio Transformation
FUTURE THREE® has recently undergone an exciting rebranding process that reflects its commitment to exceptional design. Founded in 2023 by Hassam Khan and Samet Cubuk, this innovative design studio is dedicated to brand creation and web design that drives conversions.
The Genesis of FUTURE THREE®
In 2023, at just 23 years old, Hassam and Samet founded FUTURE THREE® with a core belief: effective design must facilitate conversion. Initially, their journey was filled with trials and learning experiences, leading to a defining moment when they realized a relaunch was necessary for growth and alignment with their vision.
Goals of the Relaunch
The relaunch aimed to achieve much more than just an updated website. Key goals included:
- Accurate External Perception: Aligning the studio’s image with its capabilities.
- Clarified Processes: Streamlining internal workflows for efficiency.
- Team Development: Building a strong, collaborative team.
- Brand Strengthening: Enhancing brand identity and market positioning.
- Evolving Design Practices: Innovating their design methods.
In April 2025, partnering with industry expert Jason Harvey from Somefolk®, they revised every element of their brand, from mood boards to final designs.
Bringing the New Design to Life
The next phase involved translating the new design into a digital platform. Collaborating with web developer Eduard Bodak, the studio aimed for a seamless user experience characterized by smooth animations and efficient coding.
Unique Interactions
To enhance the website’s interactivity, they implemented various unique features:
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Button & Link Interactions
- Using GSAP’s SplitText, they created individual character animations for a more precise and visually appealing hover effect.
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Intro Animation & Page Transitions
- By integrating GSAP and Lottie, users experience an engaging intro sequence followed by smooth page transitions.
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Project Hover Interaction
- Hovering over project images reveals a secondary image through smooth transitions, ensuring a polished user experience.
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Parallax Scroll Effect
- Implemented with GSAP ScrollTrigger, this effect provides depth and a memorable layer of interactivity.
Conclusion
The relaunch of FUTURE THREE® exemplifies how strategic rebranding and innovative web design can powerfully align a design studio with its core mission. By focusing on user experience through thoughtful design and development practices, FUTURE THREE® stands out in the competitive design landscape.
Related Keywords
- Design Studio
- Brand Creation
- Web Design
- User Experience
- Innovative Design
- Digital Transformation
- Creative Studio
