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BNPL is expanding fast, and that should worry everyone | Insights by Willow Ventures

BNPL is expanding fast, and that should worry everyone | Insights by Willow Ventures

The Growing Concerns Over Buy Now, Pay Later (BNPL) Services

In recent years, Buy Now, Pay Later (BNPL) services have gained immense popularity among consumers. However, industry experts warn that this trend may indicate deeper economic issues affecting American households.

Nigel Morris: A Voice of Caution

Nigel Morris, co-founder of Capital One, is one of the most respected voices in the finance sector. His pioneering work in lending to subprime borrowers has made him acutely aware of financial stresses that many Americans face. Morris recently expressed his concerns about the rapid rise in BNPL users, particularly when these services are used for essential purchases like groceries.

Alarming Statistics

According to financial services firm Empower, BNPL usage soared to 91.5 million users in the United States, with a significant 25% using these services to finance groceries. This trend raises flags, marking a shift from discretionary spending to covering basic needs.

Rising Default Rates

The problem intensifies with increasing default rates; a report by Lending Tree reveals that 42% of BNPL users made at least one late payment in 2025. This uptick from 39% in 2024 and 34% in 2023 highlights a troubling pattern of financial distress among consumers.

The Invisible Debt Crisis

Morris points out that most BNPL loans are not reported to credit bureaus, resulting in “phantom debt.” This lack of visibility complicates the financial landscape, making it difficult for lenders to assess an individual’s loan commitments across various platforms. Essentially, the credit system is operating “blind.”

Consumer Profiles and Credit Stress

The Consumer Financial Protection Bureau (CFPB) recently noted that about 63% of BNPL borrowers took out multiple simultaneous loans. Alarmingly, nearly two-thirds of these borrowers have lower credit scores, indicating that high-risk individuals disproportionately use BNPL.

Not Yet a Systemic Threat

While Morris doesn’t contend that BNPL poses a systemic risk on the scale of the 2008 financial crisis, the concentration of BNPL loans among already-stressed borrowers is cause for concern. Many subprime individuals find their financial situations worsening, especially with rising unemployment rates and the end of student loan payment moratoriums affecting millions.

Regulatory Challenges

The regulatory landscape surrounding BNPL has also shifted. The Biden administration aimed to enact measures to better protect consumers, but previous policy reversals have left gaps in oversight. New York has introduced licensing requirements for BNPL companies, yet compliance varies across states, creating an inconsistent regulatory environment.

Broader Implications

Morris warns that the ramifications of BNPL extend beyond consumer lending. He points out that the Federal Reserve Bank of Richmond has noted the “spillover effects” of BNPL stress on other credit products, making it a critical red flag.

Emphasizing Ethical Lending

In discussing the ethical implications of BNPL, Morris references the “mom test”: if he wouldn’t recommend a product to his mother, it shouldn’t be offered to consumers. This perspective raises questions about whether companies prioritize profit over consumer well-being.

The Shift Toward Embedded Finance

Traditional finance companies are increasingly integrating BNPL into their offerings, blurring the lines between banking and BNPL services. Morris notes this evolving landscape raises new risks, suggesting that even established industries are transforming into financial service providers without appropriate oversight.

The Next Wave: Business-to-Business BNPL

With BNPL entering the business-to-business realm, the potential for a new debt bubble looms. The trade credit market, vastly larger than consumer credit, is beginning to adopt BNPL models, risking greater financial opacity.

Conclusion

As BNPL services proliferate, the growing concerns voiced by industry leaders like Nigel Morris serve as crucial alerts for both consumers and regulators. While the immediate crisis may not be evident, the mounting debt and lack of regulatory oversight warrant close attention.

Related Keywords

  • Buy Now Pay Later
  • Subprime Borrowing
  • Consumer Debt
  • Financial Regulation
  • Lending Practices
  • Economic Trends
  • BNPL Services


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