Willow Ventures

Lucid Motors sets record as Gravity sales pick up and tax credit expires | Insights by Willow Ventures

Lucid Motors sets record as Gravity sales pick up and tax credit expires | Insights by Willow Ventures

Lucid Motors Achieves Record Deliveries in Third Quarter

Lucid Motors is making waves in the electric vehicle (EV) market with a record delivery of 4,078 vehicles in the third quarter. This surge is attributed to the increasing availability of their Gravity SUVs and a rush of customers aiming to benefit from the expiring federal EV tax credit.

Sustained Growth Despite Challenges

Despite being underperforming relative to projections made during its 2021 public debut, Lucid Motors has shown consistent growth in deliveries over the past two years. The recent figures mark the seventh consecutive quarter of increasing sales, showcasing the company’s upward trajectory.

A Positive Trend in the EV Market

Lucid Motors isn’t alone in this growth spurt; Tesla also reported its best quarterly sales in history. Legacy automakers like Ford and General Motors have seen significant growth in EV sales, indicating a broader industry trend.

The Impact of Federal EV Tax Credit

Only leased vehicles from Lucid Motors qualified for the federal EV tax credit, making it challenging to quantify the expiration’s impact. Additionally, the company has yet to clarify how many Gravity SUVs were sold compared to its flagship Air sedan. Complete financial results for the third quarter are expected to be disclosed on November 5.

Marketing Initiatives and Market Focus

Post-IPO, Lucid Motors has struggled to attract interest in its luxury EVs. Former CEO Peter Rawlinson acknowledged the need to enhance marketing efforts. To boost visibility, the company has signed actor Timothée Chalamet as its first global ambassador. Rental sales and company leases have also buoyed deliveries in certain quarters.

Expanding into the Saudi Market

With Saudi Arabia owning approximately 60% of Lucid Motors through its sovereign wealth fund, the country is becoming an increasingly vital market. Lucid Motors recently announced the creation of over 1,000 vehicles specifically for Saudi Arabia and plans to establish a full factory in the Kingdom.

Future Demand with Uber Partnership

Lucid Motors has secured a unique partnership with Uber, which plans to purchase at least 20,000 Gravity SUVs over the next six years. These vehicles will be integrated with autonomous technology from Nuro for use as robotaxis on Uber’s network.

Conclusion

Lucid Motors is on a promising path within the EV landscape, marked by strategic partnerships and steady growth in vehicle deliveries. As it continues to navigate challenges, the luxury EV maker is poised for an evolving future, particularly in international markets.

Related Keywords: Lucid Motors, electric vehicles, Gravity SUVs, EV tax credit, Uber robotaxis, luxury EV, Saudi Arabia.


Source link