Spotify Launches Music Videos for Premium Users in the U.S.
Spotify has officially joined the music video revolution, allowing U.S. Premium subscribers to access music videos for the first time. With features including live performances and covers, this new offering enhances the overall listening experience.
The Arrival of Music Videos
Music videos first debuted on Spotify last year but were initially limited to 11 countries, excluding the United States due to licensing issues. Recently, Spotify struck an agreement with the National Music Publishers’ Association (NMPA), enabling the introduction of music videos in the U.S.
How to Access Music Videos on Spotify
If you are a Premium subscriber, accessing music videos is easy. Simply open a track on your TV, desktop, or mobile device and tap “Switch to video.” The video will play right where the song left off, and you can easily revert to audio by tapping “Switch to audio.” For a full-screen experience, turn your device to landscape mode.
Expanding Video Content
At launch, Spotify will feature thousands of music videos, with plans to expand this collection quickly. According to Spotify, users who watch a music video after discovering a song are 34% more likely to stream that song again within the week. The platform is committed to creating a “best-in-class video experience” that will compete with major players like YouTube and TikTok.
Conclusion
Spotify’s rollout of music videos in the U.S. marks an exciting development for music lovers and artists alike. With enhanced engagement and an expanding library of content, this feature promises to elevate the listening experience for Premium subscribers.
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