Willow Ventures

Forget B2B or B2C: It’s time for B2H | Insights by Willow Ventures

Forget B2B or B2C: It’s time for B2H | Insights by Willow Ventures

The Unexpected Engagement Benefits of Typos in Marketing In today’s digital landscape, a small typo in your marketing campaign could ironically boost audience engagement. As trust in brands declines and the lines blur between real and AI-created content, these little mistakes can remind us that a human touch still exists in marketing. The Power of […]

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Unlocking Growth with B2B Loop Marketing In today’s dynamic business landscape, transitioning from traditional funnel marketing to a Loop Marketing strategy is essential. This innovative approach creates a self-reinforcing cycle that enhances every customer interaction, fostering lasting business growth. What is Loop Marketing for B2B? Loop Marketing fundamentally reshapes the linear sales funnel into a […]

A guide for B2B SaaS companies | Insights by Willow Ventures

A guide for B2B SaaS companies | Insights by Willow Ventures

Essential Marketing Automation Workflows for B2B SaaS Companies Migrating from Legacy CRMs Migrating from legacy CRM systems can be challenging for B2B SaaS companies, especially when it comes to ensuring that marketing automation workflows remain uninterrupted. A successful migration is key to maintaining your business operations and enhancing customer experiences. Why Migrate Your Marketing Automation? […]