Willow Ventures

Measuring heart rate with consumer ultra-wideband radar | Insights by Willow Ventures

Measuring heart rate with consumer ultra-wideband radar | Insights by Willow Ventures

Transferring Features to Ultra-Wideband Radar: A Study on Heart Rate Measurement In the quest for accurate heart rate measurements using innovative technologies, our latest study explores the effectiveness of ultra-wideband (UWB) radar. By leveraging learned features from existing datasets, we aimed to enhance the precision of heart rate detection using UWB radar sensors. Data Collection […]

Consumer search behaviors are shifting, marketers — new data | Insights by Willow Ventures

Consumer search behaviors are shifting, marketers — new data | Insights by Willow Ventures

The Evolution of Consumer Search Behavior: What Marketers Need to Know The landscape of consumer search behavior is shifting dramatically. With rising trends in social media, mobile optimization, and AI tools, marketers must adapt their strategies to stay competitive. Understanding Consumer Search Behavior Consumer search behavior involves how users find information online before making purchasing […]