The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix] | Insights by Willow Ventures

Enhancing Your Buyer Personas for Better Marketing Outcomes Understanding your customers is crucial for any brand’s success, and buyer personas serve as a foundational aspect of effective marketing strategies. However, many businesses fail to capture the full scope of consumer identity in their personas, missing opportunities to engage diverse audiences effectively. What Are Buyer Personas? […]