Willow Ventures

Sombr, the singer and TikTok phenom, explained by a Gen Z youth. | Insights by Willow Ventures

Sombr, the singer and TikTok phenom, explained by a Gen Z youth. | Insights by Willow Ventures

Understanding the Rise of Sombr: A New Music Sensation As we age, it’s common to lose touch with the latest celebrities and trends. Enter Sombr, a rising star who has caught the attention of Gen Z—and left millennials scratching their heads. Who is Sombr? Sombr is a rock singer who resembles Timothée Chalamet, blending musical […]

TikTok is full of bad takes. Gen Z can’t stop watching. | Insights by Willow Ventures

TikTok is full of bad takes. Gen Z can’t stop watching. | Insights by Willow Ventures

The Rise of Cultural Commentary on TikTok: A Reflection of Gen Z’s Curiosity As Taylor Swift’s The Life of a Showgirl hit the airwaves, TikTok exploded with reactions, showcasing the platform’s burgeoning culture of commentary. This digital landscape is reshaping how young audiences engage with information and current events. TikTok Takes on Taylor Swift One […]

Strava eyes IPO as Gen Z trades dating apps for running clubs | Insights by Willow Ventures

Strava eyes IPO as Gen Z trades dating apps for running clubs | Insights by Willow Ventures

Strava Gears Up for IPO Amid Explosive Growth Strava, a well-known fitness tracking app, is set to go public as it continues to experience remarkable growth in its user base. The app’s recent surge in popularity positions it well in the competitive fitness industry. Strava’s Planned IPO According to the Financial Times, CEO Michael Martin […]

The “Great Lock In” is Gen Z’s latest self-help trend | Insights by Willow Ventures

The “Great Lock In” is Gen Z’s latest self-help trend | Insights by Willow Ventures

The Great Lock-In: Gen Z’s Trend for Self-Improvement In the ever-evolving landscape of social media, TikTok has birthed a new trend among Gen Z: “The Great Lock-In.” This three-month challenge, which began in September, encourages participants to set and achieve personal goals before the new year, promoting a mindset of commitment and productivity. What is […]

How Phoebe Gates and Sophia Kianni used Gen Z methods to raise $8M for Phia | Insights by Willow Ventures

How Phoebe Gates and Sophia Kianni used Gen Z methods to raise $8M for Phia | Insights by Willow Ventures

Introducing Phia: The Innovative Fashion Shopping App by Phoebe Gates and Sophia Kianni Meet Phia, the latest trend in fashion technology, founded by Phoebe Gates, daughter of Bill Gates, and her Stanford roommate Sophia Kianni. This revolutionary app aims to streamline the online shopping experience by enabling users to compare prices and make informed purchases […]