Willow Ventures

What drives revenue growth (and what doesn't) | Insights by Willow Ventures

What drives revenue growth (and what doesn’t) | Insights by Willow Ventures

Leveraging Machine Learning in Email Marketing: A Comprehensive Guide Machine learning (ML) is revolutionizing email marketing by enhancing personalization, optimizing send times, and predicting customer behavior. This technology drives higher engagement and revenue, transforming traditional campaigns into data-driven strategies. What is Machine Learning in Email Marketing? Machine learning involves algorithms that analyze patterns and predict […]

A framework for stellar AI-era growth | Insights by Willow Ventures

A framework for stellar AI-era growth | Insights by Willow Ventures

Navigating the New Era of Marketing: The Power of Loop Marketing In today’s fast-paced digital landscape, traditional marketing strategies are becoming increasingly obsolete. Marketers are faced with the challenge of adapting to consumers who prefer YouTube reviews, social media interactions, and AI-driven platforms like ChatGPT for recommendations over conventional search engines. Understanding Loop Marketing Loop […]

These marketing KPIs will help you predict and scale revenue growth by 10x | Insights by Willow Ventures

These marketing KPIs will help you predict and scale revenue growth by 10x | Insights by Willow Ventures

Unlocking Revenue Growth: Predictive Marketing KPIs You Need to Know In the fast-paced world of marketing, predicting revenue growth can feel like navigating through a fog. However, leveraging the right marketing KPIs can clear the air and provide the insights needed to drive your business forward. Understanding the Prediction Problem As a marketer, you’ve probably […]

What 100+ marketers told us about growth and job security | Insights by Willow Ventures

What 100+ marketers told us about growth and job security | Insights by Willow Ventures

Navigating the Non-Linear Marketing Career Path In today’s unpredictable job market, many marketers are rethinking their career paths. A recent survey revealed a significant trend: non-linear career trajectories have become commonplace in the marketing industry. Understanding the Job Market Landscape Marketers Seeking New Opportunities Research indicates that 69% of marketers have explored new job opportunities […]