Willow Ventures

3 bitter truths all marketers need to hear right now | Insights by Willow Ventures

3 bitter truths all marketers need to hear right now | Insights by Willow Ventures

Understanding the Real Role of Marketing: Insights from Moni Oloyede In today’s fast-paced digital landscape, many marketers are stuck chasing immediate results, often losing sight of their true objectives. Recently, a thought-provoking statement caught my attention: “Marketing’s job is not to drive revenue,” and it inspired a deeper exploration of what effective marketing truly entails. […]

The Supreme Court will hear former FTC commissioner Rebecca Slaughter's case | Insights by Willow Ventures

The Supreme Court will hear former FTC commissioner Rebecca Slaughter’s case | Insights by Willow Ventures

Supreme Court to Hear Case on FTC Commissioner’s Dismissal The Supreme Court has made a significant decision by voting 6-3 to hear the lawsuit filed by a former member of the U.S. Federal Trade Commission (FTC). This case could reshape the future of the FTC and its independence from political influence. Background on the Lawsuit […]