Why brands should stop overlooking their most powerful influencers: customers | Insights by Willow Ventures
The Rise of Customers as Influencers: A New Era in Marketing In the ever-evolving landscape of social media and marketing, a significant trend has emerged: the ascendance of customers as influencers. As brands face growing skepticism around traditional influencers, empowering customers could reshape how businesses engage with their audiences. Why Brands Are Ditching Influencers Over […]
