Willow Ventures

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Embracing Loop Marketing: The Future of Marketing Strategy in 2026 The marketing landscape is evolving at breakneck speed, with HubSpot’s latest State of Marketing data revealing that 65% of companies surpassed their goals last year while 93.7% improved lead quality. As we move toward 2026, it’s crucial for marketing teams to adapt and harness innovative […]

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Unlocking Growth with B2B Loop Marketing In today’s dynamic business landscape, transitioning from traditional funnel marketing to a Loop Marketing strategy is essential. This innovative approach creates a self-reinforcing cycle that enhances every customer interaction, fostering lasting business growth. What is Loop Marketing for B2B? Loop Marketing fundamentally reshapes the linear sales funnel into a […]