Willow Ventures

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Embracing Loop Marketing: The Future of Marketing Strategy in 2026 The marketing landscape is evolving at breakneck speed, with HubSpot’s latest State of Marketing data revealing that 65% of companies surpassed their goals last year while 93.7% improved lead quality. As we move toward 2026, it’s crucial for marketing teams to adapt and harness innovative […]

What Actually Drives Sales, According to a TikTok Marketing Expert | Insights by Willow Ventures

What Actually Drives Sales, According to a TikTok Marketing Expert | Insights by Willow Ventures

Strategies for Explosive Brand Growth in 2026 As businesses gear up for 2026, many executives are demanding remarkable growth. However, new insights suggest that success doesn’t depend on winning over everyone; instead, focusing on a loyal niche can make all the difference. The Importance of Targeted Marketing Your brand doesn’t need to capture the entire […]

Top 7 use cases for AI personalization in marketing | Insights by Willow Ventures

Top 7 use cases for AI personalization in marketing | Insights by Willow Ventures

The Power of AI Personalization in Marketing: A Comprehensive Guide In today’s digital landscape, personalized experiences are key to capturing customer attention. Leveraging artificial intelligence (AI) for personalization enhances engagement and boosts sales, setting businesses apart in competitive markets. What is AI Personalization? AI personalization utilizes artificial intelligence to create tailored experiences for users based […]

Use the Ick to Create Better Marketing | Insights by Willow Ventures

Use the Ick to Create Better Marketing | Insights by Willow Ventures

Embracing the ‘Ick’ in Marketing: Insights from Cristina Jerome In the world of marketing, discomfort can lead to innovation. Cristina Jerome, a seasoned creative strategist, shares her thoughts on overcoming marketing’s “icky” moments to build meaningful connections. Meet Cristina Jerome Cristina Jerome is the founder of Off Worque, a nonprofit social club committed to mental […]

6 best email marketing tools for cleaning companies in 2025 | Insights by Willow Ventures

6 best email marketing tools for cleaning companies in 2025 | Insights by Willow Ventures

Optimizing Email Marketing for Your Cleaning Company Managing a cleaning business goes beyond just physical cleaning; it involves nurturing relationships, coordinating teams, and ensuring customer satisfaction. A well-structured email marketing strategy can significantly enhance these efforts, particularly when you employ a dedicated email marketing platform. Understanding the Importance of Email Marketing in Cleaning Marketing through […]

Generative AI tools every marketing team should use | Insights by Willow Ventures

Generative AI tools every marketing team should use | Insights by Willow Ventures

Unleashing the Power of Generative AI Tools in Marketing In today’s fast-paced digital landscape, marketing teams are continuously seeking innovative solutions to streamline their processes. Generative AI tools have emerged as a game-changer, enabling faster content creation, enhanced personalization, and improved campaign effectiveness. What Are Generative AI Tools for Marketing? Generative AI tools utilize advanced […]

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Building your first B2B loop marketing strategy | Insights by Willow Ventures

Unlocking Growth with B2B Loop Marketing In today’s dynamic business landscape, transitioning from traditional funnel marketing to a Loop Marketing strategy is essential. This innovative approach creates a self-reinforcing cycle that enhances every customer interaction, fostering lasting business growth. What is Loop Marketing for B2B? Loop Marketing fundamentally reshapes the linear sales funnel into a […]

5 best email marketing tools for healthcare businesses in 2025 | Insights by Willow Ventures

5 best email marketing tools for healthcare businesses in 2025 | Insights by Willow Ventures

The Essential Guide to Email Marketing for Healthcare Navigating the landscape of email marketing in the healthcare sector can be complex, especially when safeguarding sensitive patient information. This guide will equip you with the knowledge to select the best email marketing tools tailored for healthcare businesses while ensuring HIPAA compliance. Understanding Email Marketing for Healthcare […]

10 best email marketing tools for event planning businesses in 2025 | Insights by Willow Ventures

10 best email marketing tools for event planning businesses in 2025 | Insights by Willow Ventures

Streamlining Event Planning: A Guide to Email Marketing and CRM Solutions Planning an event involves much more than booking venues and catering. For successful event professionals, mastering communication and relationship management is crucial, particularly within the demanding environment of event planning. Understanding CRM Needs in Event Planning In the fast-paced event planning industry, Customer Relationship […]

10 best email marketing tools for financial service businesses in 2025 | Insights by Willow Ventures

10 best email marketing tools for financial service businesses in 2025 | Insights by Willow Ventures

The Essential Guide to Email Marketing Tools for Financial Services Managing a financial services business involves much more than just moving funds—it’s about building lasting relationships and adhering to complex regulations. With specialized customer relationship management (CRM) needs, firms require effective email marketing tools that can handle compliance while maintaining client trust. Understanding Email Marketing […]

4 best email marketing tools for nonprofit businesses in 2025 | Insights by Willow Ventures

4 best email marketing tools for nonprofit businesses in 2025 | Insights by Willow Ventures

The Ultimate Guide to Email Marketing for Nonprofits in 2025 Nonprofit organizations often operate with limited resources, yet effective communication with donors is vital for success. This guide explores how email marketing tools can enhance donor engagement and streamline outreach efforts for nonprofits in 2025. Understanding Email Marketing for Nonprofits Email marketing for nonprofits focuses […]

11 best email marketing tools for restaurants in 2025 | Insights by Willow Ventures

11 best email marketing tools for restaurants in 2025 | Insights by Willow Ventures

A Comprehensive Guide to Email Marketing for Restaurants Email marketing is an essential tool for restaurants looking to effectively engage with their customers. With the right strategies and tools, you can boost reservations, enhance customer loyalty, and significantly increase your revenue. The Unique Challenges of Email Marketing in Restaurants Restaurants face a range of challenges […]

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix] | Insights by Willow Ventures

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix] | Insights by Willow Ventures

Enhancing Your Buyer Personas for Better Marketing Outcomes Understanding your customers is crucial for any brand’s success, and buyer personas serve as a foundational aspect of effective marketing strategies. However, many businesses fail to capture the full scope of consumer identity in their personas, missing opportunities to engage diverse audiences effectively. What Are Buyer Personas? […]

12 best email marketing tools for automotive businesses in 2025 | Insights by Willow Ventures

12 best email marketing tools for automotive businesses in 2025 | Insights by Willow Ventures

The Ultimate Guide to Email Marketing for Automotive Businesses Email marketing is a crucial component for success in the automotive industry, yet it faces unique challenges that differ from other sectors. In this article, we will explore how automotive businesses can effectively leverage email marketing to improve customer relationships, increase revenue, and streamline operations. Understanding […]

Getting started with LinkedIn marketing & networking | Insights by Willow Ventures

Getting started with LinkedIn marketing & networking | Insights by Willow Ventures

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