Willow Ventures

VCs discuss why most consumer AI startups still lack staying power | Insights by Willow Ventures

VCs discuss why most consumer AI startups still lack staying power | Insights by Willow Ventures

The Future of Consumer AI: Challenges and Opportunities As the generative AI revolution continues to unfold, startups are predominantly focusing on business applications rather than consumer products. Even after three years, specialized consumer AI applications are still finding their footing in a competitive landscape. The Shift in Consumer AI Applications Despite rapid adoption of general-purpose […]

The best power banks and portable chargers for every device in 2025 | Insights by Willow Ventures

The best power banks and portable chargers for every device in 2025 | Insights by Willow Ventures

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The psychological reason brands use the power of association to sell | Insights by Willow Ventures

The psychological reason brands use the power of association to sell | Insights by Willow Ventures

Understanding the Power of Classical Conditioning in Marketing Classical conditioning is a fascinating psychological principle that has powerful implications in marketing. In this blog post, we’ll explore how marketers leverage this phenomenon to create positive associations with their products. The Origins of Classical Conditioning In the 1890s, renowned Russian physiologist Ivan Pavlov observed that his […]