Study shows Instacart may be charging some shoppers 20% more for the same product | Insights by Willow Ventures

Are Price Hikes on Instacart Due to Dynamic Pricing? In a recent study by Consumer Reports, it’s alleged that Instacart is utilizing AI-driven dynamic pricing experiments that significantly inflate grocery costs. The findings raise important questions about pricing transparency in online shopping. What Did the Study Reveal? Consumer Reports, in collaboration with Groundwork Collaborative, found […]