Willow Ventures

Report reveals that OpenAI's GPT-5.2 model cites Grokipedia | Insights by Willow Ventures

Report reveals that OpenAI’s GPT-5.2 model cites Grokipedia | Insights by Willow Ventures

The Controversy Surrounding OpenAI’s GPT-5.2 Model OpenAI’s GPT-5.2, touted as its “most advanced frontier model for professional work,” has recently come under scrutiny. A report by The Guardian questions the credibility of this model, particularly regarding its sourcing practices. GPT-5.2: A New Era in AI? Released in December 2025, the GPT-5.2 model was designed to […]

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Why Loop Marketing matters in 2026, according to our State of Marketing report | Insights by Willow Ventures

Embracing Loop Marketing: The Future of Marketing Strategy in 2026 The marketing landscape is evolving at breakneck speed, with HubSpot’s latest State of Marketing data revealing that 65% of companies surpassed their goals last year while 93.7% improved lead quality. As we move toward 2026, it’s crucial for marketing teams to adapt and harness innovative […]

HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros] | Insights by Willow Ventures

HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros] | Insights by Willow Ventures

The Resurgence of Newsletters: Trends, Strategies, and Insights for 2025 In recent years, newsletters have transformed from simple email updates into dynamic platforms of content delivery. With the emergence of new technologies and platforms, navigating this landscape has become more complex yet rewarding. Fast Facts about the State of Newsletters The current state of newsletters […]