Willow Ventures

AI search is forcing businesses to diversify their channel strategy: Here’s why | Insights by Willow Ventures

AI search is forcing businesses to diversify their channel strategy: Here’s why | Insights by Willow Ventures

Navigating the Changing Landscape of Content Visibility: Embracing AI Search Optimization In today’s digital landscape, you may notice a disconnect between increased content visibility and decreased website traffic. Over half of Google searches end without a click, as many consumers now turn to AI-powered solutions for instant information. The Reality of Modern Content Discovery As […]

Consumer search behaviors are shifting, marketers — new data | Insights by Willow Ventures

Consumer search behaviors are shifting, marketers — new data | Insights by Willow Ventures

The Evolution of Consumer Search Behavior: What Marketers Need to Know The landscape of consumer search behavior is shifting dramatically. With rising trends in social media, mobile optimization, and AI tools, marketers must adapt their strategies to stay competitive. Understanding Consumer Search Behavior Consumer search behavior involves how users find information online before making purchasing […]