The “Great Lock In” is Gen Z’s latest self-help trend | Insights by Willow Ventures
The Great Lock-In: Gen Z’s Trend for Self-Improvement In the ever-evolving landscape of social media, TikTok has birthed a new trend among Gen Z: “The Great Lock-In.” This three-month challenge, which began in September, encourages participants to set and achieve personal goals before the new year, promoting a mindset of commitment and productivity. What is […]
