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The Rise of Cultural Commentary on TikTok: A Reflection of Gen Z’s Curiosity As Taylor Swift’s The Life of a Showgirl hit the airwaves, TikTok exploded with reactions, showcasing the platform’s burgeoning culture of commentary. This digital landscape is reshaping how young audiences engage with information and current events. TikTok Takes on Taylor Swift One […]

The Rise of Customers as Influencers: A New Era in Marketing In the ever-evolving landscape of social media and marketing, a significant trend has emerged: the ascendance of customers as influencers. As brands face growing skepticism around traditional influencers, empowering customers could reshape how businesses engage with their audiences. Why Brands Are Ditching Influencers Over […]