Willow Ventures

A collaborative approach to image generation | Insights by Willow Ventures

A collaborative approach to image generation | Insights by Willow Ventures

Understanding How PASTA Works: An AI-Driven Approach to User Preferences The training of AI agents to adapt to individual user preferences requires a robust and diverse dataset. In this blog post, we’ll explore how PASTA, an innovative AI model, tackles the challenges of data collection while ensuring user privacy. The Challenge of Data Collection Training […]

The top 7 your marketing strategy needs | Insights by Willow Ventures

The top 7 your marketing strategy needs | Insights by Willow Ventures

Unlocking Market Insights: The Power of AI Market Research Tools In today’s fast-paced marketing landscape, understanding your audience is crucial. Luckily, AI market research tools are revolutionizing how marketers gather insights, making the process faster and more effective. What Are AI Market Research Tools? AI market research tools utilize artificial intelligence to automate data collection […]

AWS Open-Sources an MCP Server for Bedrock AgentCore to Streamline AI Agent Development | Insights by Willow Ventures

AWS Open-Sources an MCP Server for Bedrock AgentCore to Streamline AI Agent Development | Insights by Willow Ventures

Streamline AI Agent Development with AWS’s New MCP Server for Bedrock AgentCore AWS recently introduced an open-source Model Context Protocol (MCP) server for Amazon Bedrock AgentCore, aiming to simplify the integration of natural-language prompts into deployable agents. This innovative solution offers a more efficient path from coding to deployment with the help of automated transformations […]

MLPerf Inference v5.1 (2025): Results Explained for GPUs, CPUs, and AI Accelerators | Insights by Willow Ventures

MLPerf Inference v5.1 (2025): Results Explained for GPUs, CPUs, and AI Accelerators | Insights by Willow Ventures

Understanding MLPerf Inference: Key Metrics and Updates MLPerf Inference serves as a crucial benchmark for evaluating the performance of machine learning systems. This blog post will break down what it measures, key updates from the 2025 cycle, and how to interpret the results effectively. What Does MLPerf Inference Measure? MLPerf Inference quantifies how swiftly a […]

6 effective re-engagement emails to get your customers back | Insights by Willow Ventures

6 effective re-engagement emails to get your customers back | Insights by Willow Ventures

The Power of Re-Engagement Emails: Strategies to Win Back Subscribers Re-engagement emails are often overlooked, yet they can be pivotal to maintaining customer relationships. Crafting effective re-engagement campaigns can revitalize interest and significantly enhance your email marketing strategy. What Are Re-Engagement Emails? Re-engagement emails, sometimes referred to as re-activation messages, are designed for subscribers who […]

ServiceNow AI Releases Apriel-1.5-15B-Thinker: An Open-Weights Multimodal Reasoning Model that Hits Frontier-Level Performance on a Single-GPU Budget | Insights by Willow Ventures

ServiceNow AI Releases Apriel-1.5-15B-Thinker: An Open-Weights Multimodal Reasoning Model that Hits Frontier-Level Performance on a Single-GPU Budget | Insights by Willow Ventures

Unlocking Multimodal Reasoning with Apriel-1.5-15B-Thinker The ServiceNow AI Research Lab has introduced a groundbreaking multimodal reasoning model, Apriel-1.5-15B-Thinker. With its impressive set of features and capabilities, this 15-billion-parameter model is designed to enhance AI applications while offering significant cost savings. What’s New in Apriel-1.5-15B-Thinker? Frontier-Level Performance Apriel-1.5-15B-Thinker achieves an Artificial Analysis Intelligence Index (AAI) score […]

Liquid AI Released LFM2-Audio-1.5B: An End-to-End Audio Foundation Model with Sub-100 ms Response Latency | Insights by Willow Ventures

Liquid AI Released LFM2-Audio-1.5B: An End-to-End Audio Foundation Model with Sub-100 ms Response Latency | Insights by Willow Ventures

Liquid AI Unveils LFM2-Audio-1.5B: A Breakthrough in Audio-Language Models Liquid AI has recently launched LFM2-Audio-1.5B, an innovative audio-language foundation model designed to seamlessly understand and generate both speech and text. This model is tailored for low-latency, real-time applications on resource-constrained devices, further enhancing the LFM2 family by integrating audio capabilities while maintaining a compact footprint. […]

These marketing KPIs will help you predict and scale revenue growth by 10x | Insights by Willow Ventures

These marketing KPIs will help you predict and scale revenue growth by 10x | Insights by Willow Ventures

Unlocking Revenue Growth: Predictive Marketing KPIs You Need to Know In the fast-paced world of marketing, predicting revenue growth can feel like navigating through a fog. However, leveraging the right marketing KPIs can clear the air and provide the insights needed to drive your business forward. Understanding the Prediction Problem As a marketer, you’ve probably […]

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice | Insights by Willow Ventures

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice | Insights by Willow Ventures

Strengthening LinkedIn Presence: A Guide for Executives In today’s digital age, having a strong LinkedIn presence is essential for executives. This professional networking platform serves as the first point of contact for talent, investors, media, and peers, influencing their perception well before any face-to-face meetings. Why LinkedIn Matters for Executives LinkedIn’s importance extends beyond personal […]

Why you should build relationships backward (and how) | Insights by Willow Ventures

Why you should build relationships backward (and how) | Insights by Willow Ventures

The Future of Influencer Marketing: Lessons from Deesha Laxsav In today’s marketing landscape, influencer trust is in serious decline. Deesha Laxsav, a Senior Manager of Brand Marketing at Clutch, shares innovative strategies that challenge conventional methods of influencer campaigns. Understanding the Trust Crisis in Influencer Marketing A recent survey revealed that 53% of consumers do […]

Delinea Released an MCP Server to Put Guardrails Around AI Agents Credential Access | Insights by Willow Ventures

Delinea Released an MCP Server to Put Guardrails Around AI Agents Credential Access | Insights by Willow Ventures

Delinea’s New Model Context Protocol Server: Enhancing AI-Agent Security Delinea has unveiled an innovative Model Context Protocol (MCP) server designed to enhance AI-agent access to credentials securely. This system aims to maintain the integrity of sensitive data while ensuring comprehensive audit trails. What’s New? The Delinea MCP server is now available on GitHub, offering a […]

Learning the language of wearable sensors | Insights by Willow Ventures

Learning the language of wearable sensors | Insights by Willow Ventures

Unlocking the Potential of Wearable Devices with SensorLM Wearable devices like smartwatches and fitness trackers have become integral to our daily health routines, providing a wealth of data about our physical activities. However, understanding the context behind this data is crucial for maximizing its benefits, and that’s where SensorLM steps in. The Data Explosion from […]

Anthropic Launches Claude Sonnet 4.5 with New Coding and Agentic State-of-the-Art Results | Insights by Willow Ventures

Anthropic Launches Claude Sonnet 4.5 with New Coding and Agentic State-of-the-Art Results | Insights by Willow Ventures

Anthropic Launches Claude Sonnet 4.5: A Game Changer for Software Engineering Anthropic has unveiled the Claude Sonnet 4.5, a major update that aims to redefine end-to-end software engineering capabilities and real-world computer interaction. This latest version not only introduces significant features but also maintains the same competitive pricing structure as its predecessor. What’s Actually New […]

The psychological reason brands use the power of association to sell | Insights by Willow Ventures

The psychological reason brands use the power of association to sell | Insights by Willow Ventures

Understanding the Power of Classical Conditioning in Marketing Classical conditioning is a fascinating psychological principle that has powerful implications in marketing. In this blog post, we’ll explore how marketers leverage this phenomenon to create positive associations with their products. The Origins of Classical Conditioning In the 1890s, renowned Russian physiologist Ivan Pavlov observed that his […]

Simulating large systems with Regression Language Models | Insights by Willow Ventures

Simulating large systems with Regression Language Models | Insights by Willow Ventures

Acknowledgements in Research: Acknowledging Contributions In the world of research, recognizing the efforts of collaborators and supporters is crucial. This acknowledgment highlights the important contributions made by various individuals and teams that helped shape our findings. Key Contributors This research was spearheaded by core team members Yash Akhauri from Cornell University and Google Research, Bryan […]