3 bitter truths all marketers need to hear right now | Insights by Willow Ventures

Understanding the Real Role of Marketing: Insights from Moni Oloyede In today’s fast-paced digital landscape, many marketers are stuck chasing immediate results, often losing sight of their true objectives. Recently, a thought-provoking statement caught my attention: “Marketing’s job is not to drive revenue,” and it inspired a deeper exploration of what effective marketing truly entails. […]